Escorts is testing a new 50 horse power tractor model to be launched in the first quarter of the financial year 2012, a top official said.
“We have been testing a new 50 horse power tractor model in the fields in Maharashtra and elsewhere and it will be launched in the market in the first quarter of next financial year,” Amit Nandi, chief sales and marketing officer, Escorts Agri Machinery Group, said. Escorts follows an October-September financial year. The new models will have various new applications and new features for use in the agriculture and non-agriculture sectors, he said.
“The bulk of the tractor sales in India are in the 50 hp range and we want to tap this market aggressively with varied offerings for different sectors,” Nandi said, adding that the company wanted to increase its present 12 per cent market share to a considerable level.
The total tractor market size in India is between 5 lakh and 5.5 lakh units annually. The company’s Faridabad manufacturing facility produces 70,000 tractors annually ranging between 30 and 70 hp under its Farmtrac and Powertrac brands. Five per cent of these are exported. “At present, we are utilising the plant at full capacity and with the rise in demand for tractors we have identified four locations in India for setting up a second manufacturing facility,” Nandi said.
On Tuesday, the company launched its new Jai Kisan series of tractors in Maharashtra. “The new Jai Kisan series are customer-centric tractors,” Nandi said. “This range is targeting a new market order for new and varied needs of the Indian farmer, changing tractor usage for specialised applications and usage of modern and heavy-duty implements and attachments.”
“The new series comes in five categories — ValueMaxx, LoadMaxx, AgriMaxx, InfraMaxx and SuperMaxx under Farmtrac and Powertrac brand each, ”Shenu Agarwal, head-marketing, Escorts Agri Machinery Group, said. Nandi said the firm at present sells 5,500-6,000 units every month. “About 50 per cent of the sales come from the farming sector and the remaining 50 per cent from haulage, construction, infrastructure sectors and others,” he said.
“We have been testing a new 50 horse power tractor model in the fields in Maharashtra and elsewhere and it will be launched in the market in the first quarter of next financial year,” Amit Nandi, chief sales and marketing officer, Escorts Agri Machinery Group, said. Escorts follows an October-September financial year. The new models will have various new applications and new features for use in the agriculture and non-agriculture sectors, he said.
“The bulk of the tractor sales in India are in the 50 hp range and we want to tap this market aggressively with varied offerings for different sectors,” Nandi said, adding that the company wanted to increase its present 12 per cent market share to a considerable level.
The total tractor market size in India is between 5 lakh and 5.5 lakh units annually. The company’s Faridabad manufacturing facility produces 70,000 tractors annually ranging between 30 and 70 hp under its Farmtrac and Powertrac brands. Five per cent of these are exported. “At present, we are utilising the plant at full capacity and with the rise in demand for tractors we have identified four locations in India for setting up a second manufacturing facility,” Nandi said.
On Tuesday, the company launched its new Jai Kisan series of tractors in Maharashtra. “The new Jai Kisan series are customer-centric tractors,” Nandi said. “This range is targeting a new market order for new and varied needs of the Indian farmer, changing tractor usage for specialised applications and usage of modern and heavy-duty implements and attachments.”
“The new series comes in five categories — ValueMaxx, LoadMaxx, AgriMaxx, InfraMaxx and SuperMaxx under Farmtrac and Powertrac brand each, ”Shenu Agarwal, head-marketing, Escorts Agri Machinery Group, said. Nandi said the firm at present sells 5,500-6,000 units every month. “About 50 per cent of the sales come from the farming sector and the remaining 50 per cent from haulage, construction, infrastructure sectors and others,” he said.
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